India has now become a hot destination for market research services.

India with its large number of English speaking professionals who are highly intellectual and qualified are ahead of other countries in market research. Another factor that makes India an ideal research location is the low cost and the high quality services that India offers.

Both large and small businesses prefer to outsource market research services to India as India is home to experienced industry experts and analysis specialists.

If you are considering outsourcing market research services, why not choose an Indian research vendor. You can take your business to a whole new level by taking decisions based on market research reports prepared by specialists.

Market research aids in providing important information and in guiding business strategy.

Market research services that can be outsourced to India

* Data collection

* Technical research

* Product development research

* Consumer and B2B research

* Business market research

* Qualitative business research

* Customer satisfaction research

* Telephone market research

* Email market research/survey

India’s expertise in market research

* Industry analysis

* Competitive analysis

* Blog analysis

* Company analysis

* Market sizing

* Analytics services

* Data analytics

* Data services

Unique Value Proposition for Market Research

* Scale Economies

* In-depth Domain Expertise

* Excellent research and analytical skills

* Strong process and project implementation.

Types of Market Research TransVisionary Solutions Offer

1.Qualitative Primary Research

Qualitative primary research involves gathering information from interviews or focus groups

• Open-ended interviews include questions that cannot be answered with a yes or no. You can get a lot of information from such interviews and also find out about the dislikes, likes, requirements, trends and emotional motivators of your primary market
• A focus group should ideally be led by experienced professionals who can lead a group of 6 or more people and ask them both general and specific questions. Since trained professionals are required to handle focus groups, they are very expensive

2.Quantitative Primary Research

Quantitative primary research involves the collection of numerical information from surveys.This information is then analyzed.

Surveys can provide you with the information you require if the survey has meaningful questions. More people would be willing to take a survey as it takes less time. The cheapest and easiest way of conducting a survey is through the telephone and on the place where your product is being sold

CATI Surveys

The best way to out beat competition is to listen to your consumers. Although there are several methods of collecting reliable data from your customers, most data collection is conducted through CATI (Computer aided telephone interviews) which are cost-effective as well as reliable. CATI/Telephone surveys are the most effective method of collecting data from customers.

Market Research Services offered by TransVisionary Solutions

1.Data Collection

We collect the data from the following methods.

• Web surveys – design, development and hosting
• Telephone surveys
• Email surveys
• Secondary data collection
• Mystery shopping

2.Data Tabulation

Data is undoubtedly the source of the decision making process today. However, data collected and coded is not useful if it does not reflect any information. Data coding ensures the data is transformed to reflect and conclude the results. The data is tabulated to reveal the emotions.

3.Questionnaire Designing

When we design a questionnaire we cover:

• Question Focus – specific questions directed at what you want to know.
• Not limiting the options respondents can choose from – ensuring all possibilities are covered.
• Keeping questions brief – long questions can be confusing.
• Keeping questions clear – using simple vocabulary and avoiding complicated sentences.
• Not including leading or loaded questions – reducing biased responses.
• Ensuring questions can be easily answered – gets reliable information and removes frustration.

4.Data Analysis

We do analysis on following methods.

• Statistical analysis using standard packages
• Cross tabulation
• Significance testing
• ANOVA
• Weighting
• Conjoint analysis
• Regression & Correlation

We have expertise in using all the common research and analysis tool like SPSS and also in using different functionalities of MS Excel.

5.Reporting

Marketing research succeeds only when results are synthesized into actionable, user-friendly reports quickly distributed to the managers most able to affect change.

We provide the reports in the following format.

• Plotting and charting of tabulated data
• Document submission in various formats, i.e. PDF, HTML, XML, word and PowerPoint.

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