Web Analytics

What is Web Analytics?

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.

Types of Web Analytics

There are two categories of web analytics;

• Off-site
• On-site.

Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.

How does Web Analytics work?

Simple. First we need some data to analyze. Most websites have a log file that contains the raw data you need to analyze, it’s called the access log. Alternatively, data can be collected by ‘tagging’ Web Pages with a special JavaScript code.

Next, that data is analyzed into all kinds of useful information by a piece of web analytics software

The information provided by your web analytics solution will help you understand and optimize your website. If you want to get an idea of the kind of information you’ll get, please check out our features page as its lists a lot of them.

For web Analytics services get in touch with TransVisionary Solutions.

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